Tabletops Unlimited, Inc.
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     Our Brand
     Our Story
     Our Position
     Fit in the Market
     Messaging Guidelines
     Key FAQ Messaging
     Logo Usage
     Mid-Tier Products
     Top-Tier Products

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We are pleased to provide you with this marketing guide about the Philippe Richard brand. It is our intention to fully acquaint you with the individuality of the Philippe Richard brand and equip you with the guidelines for successfully communicating the brand's unique characteristics to the marketplace. By using the following links on the left you will find the story behind the brand, its positioning, where it fits in the market, its goal, and its appropriate placement within the competitive landscape. In addition, you will find standards related to key marketing messaging, key words, logo usage, and messaging FAQ's.

Quality craftsmanship, attention to detail, innovative design, and great value are the hallmark of Philippe Richard and are its key market differentiation. It is our hope that as you familiarize yourself with this online documentation you will have the messaging tools you need to effectively communicate Philippe Richard to its best advantage.

Quality,

Craftsmanship,

and

Great Value


Leveraging Our Brand to create a
           sustainable competitive advantage.

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Copyright 2003. Tabletops Unlimited, Inc. 23000 Avalon Boulevard, Carson, CA 90745, USA.